| Our Vision principles |
- Change is our opportunity
In every aspect of society, industry and technology the pace of change
is increasing and will no doubt continue to increase in the years ahead.
Progress does not exist without any changes. Our commitment is in favour of progress and
projected toward the future. We need to anticipate change and adapt our actions and
ambitions to the new reality. Every day we need to take stock of our position.
Change will give us a unique opportunity to revitalise our business, to refocus our
energy, to improve our performance and to create a solid foundation for the future of
our company.
- Value will be our competitive advantage
Our customers are objective, professional and more analytical.
They have a balanced view of purchasing.
The value our customers demand is changing and will continue to change. We need to
anticipate the value our customers will place on our products and services now and in
the future.
We will only be able to exceed our customers' expectations by being closer to them.
We have to share their values, aspirations and problems. We need to understand how
they use our products, how we can make them more efficient and effective and answer
the needs of their customers.
The closer we all are to our customers the easier it will be. We have to bring down the
barriers between them and us and between ourselves. We have to be one group with a
shared objective.
- Innovation in everything will be our challenge
We cannot accept the status quo. We must review every aspect of our
business. We must challenge accepted wisdom, our own and other people's. We must strive
to find new ways that deliver greater value to our customers.
Our commitment is not to innovation for innovation's sake. Nor is our commitment simply
to innovation in the research laboratory, but to every aspect of our business. We need
to find innovative approaches to every task, every process and every role in the
organisation.
Everyone in the business can make a difference. Everyone can deliver greater value to
their colleagues, to their team, to their department and, as a result, to our customers.
For us, Value through Innovation is not restricted to quantum leaps. We recognise that
what may seem a small change to us can deliver enormous value to our customers.
Innovation is an attitude and is a way of life. It needs to be sustained and rewarded.
Our commitment to innovation is enduring and total.
- Waste is our enemy
Waste is our number-one enemy. In every aspect of our business we
have to find the most direct route to meet our objectives.
We need to be precise in our plans and strategic in our thinking. We must recognise
where we have a real competitive advantage and where we do not.
Our resources are precious. Our people are one of our greatest assets. Our knowledge of
business is a strategic weapon in the market place. We have to use all our resources
to the maximum effect.
The time we take to complete a task will be a key measure of our ability. We have to
use time as effectively as possible at every stage of a process. From the first idea
to the end result.
- Our distinctive character is our strength
We operate worldwide. We are an international company that embraces
many cultures. We are proud of our diversity, our distinctive character and our history.
If we are to deliver outstanding value to our customers then we must remove the barriers
that keep us apart, that limit our ambition and weaken our potential.
We can no longer measure ourselves by local standards. We need to measure ourselves
against the best in the world.
These principles show our commitment and our ambition.
Our principles are demanding, they define what we expect of our leaders, at every level within the group. They are the only benchmark against which we judge success.
|
